Evaluation of Mobile Applications Usability of Logistics in Life Startups

Abstract

This paper considers the usability of mobile applications operating within a new logistics domain referred to as logistics in life (LIL). The LIL sector has primarily been capitalized on by logistics startups which develop mobile applications or “apps” to provide customized services that penetrate niche spaces outside the reach of traditional logistics firms. The objective of this study is to evaluate whether LIL apps meet usability standards that satisfy users’ experiences. As a way to improve usability, problems should be identified through proper measurement and evaluation methods. To derive usability scores, usability testing targeting representative apps from Korea and foreign countries was conducted. The relationship between usability and user interest for each app was determined through big data analytics followed by recommended improvement strategies.