Computers in Human Behavior · 2020 · 70 citations · 40 references
Social SciencesCommunicationMarketingBrand ManagementMedia StudiesSocial Media MarketingAudience EngagementMedia AudiencesMedia ConsumptionNew MediaPersonal BrandingSocial MediaOnline Personal BrandingParasocial IdentificationSocial Media AffordancesSocial Media Brand CommunicationSocial Media MultimodalitySocial Media Personal BrandingSocial PresenceSocial Presence Theory
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Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations
Mass Communication and Para-Social Interaction
Donald Horton, Robert Wohl · Psychiatry · 1956 · 4K citations