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“A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention

Behavioral Decision MakingDigital MarketingConsumer ResearchConsumer AttitudeSocial InfluenceCommunicationOnline Customer BehaviorBuying BehaviorConsumer EngagementSocial SciencesWord-of-mouth IntentionManagementMarketing CommunicationConsumer BehaviorConsumer Decision MakingCommunication EffectsMarketingAdvertisingMeeting GiveawaysPersuasion