UCL Discovery (University College London) · 2020 · 24 citations · 0 references
Public HealthBehavioral SciencesPsychologyBehavior AnalysisBehavior Change TheoryMetacognitionBehaviorBehavior ChangeBehavioral ChangeHabit FormationIntrinsic MotivationMotivationBehavior Change ModelsEvaluationHabit LoopImpulse ResponseMotivational ChangeMotivational SystemsMotivational VariablesNegative Feedback
The COM-B model of behaviour is widely used to identify what needs to change in order for a behaviour change intervention to be effective. It identifies three factors that need to be present for any behaviour to occur: capability, opportunity and motivation. These factors interact over time so that behaviour can be seen as part of a dynamic system with positive and negative feedback loops. Motivation is a core part of the model and the PRIME Theory of motivation provides a framework for understanding how reflective thought processes (Planning and Evaluation processes) and emotional and habitual processes (Motive and Impulse/inhibition processes) interact at every moment leading to behaviour (Responses) at that moment.