Tourism recovery strategy against COVID-19 pandemic

Abstract

Travel is requisite for tourism activity, therefore, any factor that hinders traveling may have a profound impact on the tourism industry. This includes pandemics such as COVID-19. Therefore, it is important to have well thought out tourism crisis and disaster management (TCDM) to mitigate the impact and help with post-crisis recovery. This study uses a qualitative research method to examine the TCDM during the current crisis. Interviews were conducted and transcribed. The text-based data was analyzed using SPSS modeler 14.1 and results were discussed. The result indicates that open communication is a key to successfully combat pandemic and government-sponsored loans are crucial to the survival of tourism industry. Future research directions are also proposed.