Journal of Computer System and Informatics (JoSYC) · 2020 · 50 citations · 0 references
BusinessMarketingMarketing ManagementMulti-criteria Decision MakingOptimizationSales ManagementMulti-objective OptimizationMultiobjective OptimizationOptimization For Decision MakingSales CompensationSales SelectionDecision Support System ModelsMulti-criteria OptimizationMulti-objective Decision AnalysisMulti-objective Decision MakingMultiobjective Decision AnalysisMultiobjective Optimization FormulationSalesperson Performance Evaluation
A salesperson is someone who makes direct sales to consumers. Salespeople are the most important people in marketing the company's products. In this study, the aim is to select the best salespeople who can be compensated for the results of their performance. The method used in selecting the best salesman uses Multi-Objective Optimization on The Basis of Ratio Analysis (MOORA) contained in the decision support system (DSS). The results of the study on 15 salespeople obtained the best sales results with a value of 0.28.