A New Approach to Goals-Based Wealth Management

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

PORTFOLIO SELECTION*

Harry M. Markowitz · The Journal of Finance · 1952 · 5.3K citations

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 1985 · 4.8K citations

Social Sciences, Economics, Marketing +17

The Disposition to Sell Winners Too Early and Ride Losers Too Long: Theory and Evidence

Hersh Shefrin, Meir Statman · The Journal of Finance · 1985 · 3.4K citations

Social Sciences, Behavioral Sciences, Economics +13

Mental accounting matters

Richard H. Thaler · Journal of Behavioral Decision Making · 1999 · 3.1K citations

Business, Accountancy, Accounting +8