The Fragility of a Nudge: the power of self-set norms to contain a social dilemma

Nudge: improving decisions about health, wealth, and happiness

Choice Reviews Online · 2008 · 11.8K citations

Social Sciences, Economics, Behavioral Economics +11

A Theory of Fairness, Competition, and Cooperation

Ernst Fehr, Klaus M. Schmidt · The Quarterly Journal of Economics · 1999 · 11.1K citations · Full text

Social Sciences, Economics, Behavioral Economics +16

z-Tree: Zurich toolbox for ready-made economic experiments

Urs Fischbacher · Experimental Economics · 2007 · 9.9K citations · Full text

Social Sciences, Business Economics, Economics +9

Building a practically useful theory of goal setting and task motivation: A 35-year odyssey.

Edwin A. Locke, Gary P. Latham · American Psychologist · 2002 · 5.8K citations

Management, Psychology, Social Psychology +17

Nudge: Improving Decisions About Health, Wealth and Happiness

Richard V. Adkisson · The Social Science Journal · 2008 · 5.7K citations

Social Sciences, Behavioral Sciences, Economics +16