Publication | Closed Access

Investigating nonusers’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price value

Behavioral Decision MakingTechnology Acceptance ModelUser AcceptanceManagementConsumer ResearchBusinessTechnology AdoptionConsumer BehaviorKnowledge ManagementKnowledge TransmissionUser PerceptionMarketingBuying BehaviorPrice ValueBehavioral Economics