Kasetsart Journal of Social Sciences · 2020 · 15 citations · 13 references
BusinessInformation SystemsManagement Information SystemsE-commerce RetailingE-commerce SystemsInformation Systems ManagementE-commerce ManagementE-commerce StrategyStructural Equation ModelingTechnology AdoptionAdoption ProcessE-commerce AdoptionRetail Technology AdoptionSocial Influence ModelingTechnology AcceptanceTechnology Adoption IntentionTechnology Adoption Models
The purpose of this research was to identify antecedents and consequences of e-commerce adoption in SMEs. The research was based on a modified UTAUT framework, incorporating existing IT resources and knowledge. A survey of retail SMEs in different stages of technology adoption (n = 88) was analysed using structural equation modelling (SEM). Results showed that performance expectancy and effort expectancy, along with facilitating conditions, contributed to e-commerce adoption. However, social influence did not have a significant influence. The implication of the research is that education about e-commerce benefits, risks, and required resources could assist in technology adoption.
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User Acceptance of Information Technology: Toward A Unified View1
Venkatesh · MIS Quarterly · 2003 · 42.5K citations