Awe and Stereotypes: Examining Awe as an Intervention against Stereotypical Media Portrayals of African Americans

Abstract

Previous research has shown the harmful effects of stereotypical messages on viewers, including increased negative attitudes toward outgroup members. In contrast, positive or counter-stereotypical portrayals can lead to less prejudiced attitudes toward outgroup members; however, these kinds of portrayals are not always easy to come by. As a result, alternative methods for combating the effects of stereotypical messages are necessary. The current study examined the ability of self-transcendent emotions, specifically awe, to reduce the negative effects of stereotypical portrayals of African American men. Contrary to expectations, results showed that participants who watched an awe-inducing video before a stereotypical video reported more negative explicit attitudes toward African Americans compared to those in control conditions.