The impact of national culture on hotel guest evaluation – A big data approach

Abstract

Abstract The study utilized Hofstede's national cultural dimensions as the theoretical framework to examine the impact of national culture on guests' evaluation of hotel experience. Unlike previous studies which investigate the role of nationality by merely identifying differences between nations, this study analyzed different dimensions of cultural distance between the destination country and a guest's home nation. Using a big data approach, 25,480 guests from five countries reviewed 1,533 Parisian hotels on value, room, location, cleanness, and service. The results revealed that cultural distance dimension of masculinity, individualism, long‐term orientation, indulgence, and uncertainty avoidance significantly influence different aspects of hotel ratings.