Concepedia

Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model

Marketing Science · 2020 · 72 citations · 39 references

Concepts

BusinessMarketingBrand ManagementSocial Media AnalyticsSocial Media MarketingChange-point DetectionContent AnalyticsLatent Variable ModelingNew MediaSocial MediaTopic ModelingDynamic Topic ModelsHidden Topic ModelsOnline Topic ModelingSocial Media Brand CommunicationTopic DriftTopic Evolution

Abstract

We develop a topic model with multiple latent changepoints and demonstrate an approach to detect changes in the topics mentioned in brand-related social media posts.

References

39

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