Exploring the outcomes of the external revealing of knowledge

Abstract

Purpose This paper explores the outcomes of the external revealing of knowledge. More specifically, we aim to understand how external revealing of knowledge can be seen as value creation in the craft beer industry. Design/methodology/approach A single-case study methodology is used to answer the research question “What are the outcomes of the external revealing of knowledge?” Findings The research highlights several dynamics and outcomes regarding the external revealing of knowledge, mainly connected to creating value for the industry, strengthening a firm's network, enhancing the culture of the territory, gaining access to knowledge, and guaranteeing market competitiveness. Originality/value A few studies have addressed a specific aspect of outbound open innovation, which involves free revealing of knowledge to external stakeholders. Previous works are mostly conceptual; thus, there is a lack of empirical studies about revealing strategies. This research empirically analyzes the outcomes of the external revealing of knowledge and, more generally, of an open innovation approach.