IUP Journal of Marketing Management · 2019 · 15 citations · 0 references
BusinessMarketingMarketing ManagementCustomer Relationship ManagementRelationship MarketingServices MarketingConsumer SatisfactionCustomer LoyaltyCustomer SatisfactionCustomer Satisfaction ManagementCustomer Service ManagementService QualityCustomer ExperienceCustomer Satisfaction ImpactsCustomer Satisfaction VariablesMediating MechanismsPerceived Service QualityService Quality ModelsService Quality Perception