European Communication Monitor 2017 : How strategic communication deals with the challenges of visualisation, social bots and hypermodernity : results of a survey in 50 countries

Abstract

The ECM 2017 survey, organised by EUPRERA and EACD, is based on responses from 3,387 communication professionals in 50 countries. Detailed analyses are available for 20 countries. Keys topics 2017 were consequences of hypermodernity for strategic communication, Social Bots, Benchmarks and characteristics of excellence.