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Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

Sport RivalriesPerformance StudiesPerceived SinceritySocial BehaviorSocial PsychologyMotivationManagementSports SponsorshipSocial InfluenceSocial SciencesSport BusinessRivalry AntecedentsSport PsychologySports MarketingOrganizational Behavior