A framework for analysing antagonistic narrative strategies: A Russian tale of Swedish decline

Abstract

New information technologies and media consumption patterns have enabled aggressive practices that are qualitatively different from old-style propaganda. Actors no longer rely on secrecy, but can openly make use of social media and media outlets in foreign languages to destabilize other states and societies from within. Strategic narratives have become a key means in this endeavour. To expose the discursive (harmful) capacity of strategic narratives, the article suggests detailed analysis based on a narrative ontology. The analytical framework is applied in an exploratory case study of the Russian state-sponsored broadcasting company Sputnik’s strategic narrative about Sweden from 2014 to 2018. In addition to unmasking Sputnik’s strategic narrative, the article fills a gap in previous research in particular by exposing three antagonistic narrative strategies labelled ‘suppression’, ‘destruction’ and ‘direction’. These strategies reflect general driving forces in the security sphere and can inspire and structure future research into antagonistic strategic narration.