Measure what you are trying to predict: Applying the correspondence principle to the Implicit Association Test

Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 9.1K citations

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Measuring individual differences in implicit cognition: The implicit association test.

Anthony G. Greenwald, Debbie E. McGhee, Jordan L. K. Schwartz · Journal of Personality and Social Psychology · 1998 · 8.4K citations

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Attitude-behavior relations: A theoretical analysis and review of empirical research.

Icek Ajzen, Martin Fishbein · Psychological Bulletin · 1977 · 7.2K citations

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Understanding and using the Implicit Association Test: I. An improved scoring algorithm.

Anthony G. Greenwald, Brian A. Nosek, Mahzarin R. Banaji · Journal of Personality and Social Psychology · 2003 · 5.8K citations

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Measurement invariance conventions and reporting: The state of the art and future directions for psychological research

Diane L. Putnick, Marc H. Bornstein · Developmental Review · 2016 · 4K citations · Full text

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