The attitude cube—A three-dimensional model of situational factors in IS adoption and their impact on the attitude–behavior relationship

The theory of planned behavior

Icek Ajzen · Organizational Behavior and Human Decision Processes · 1991 · 81.2K citations

Behavioral Sciences, Behavior Management, Behavioral Decision Making +6

User Acceptance of Information Technology: Toward A Unified View1

Venkatesh, Davis, Davis · MIS Quarterly · 2003 · 40.2K citations

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Fred D. Davis, Richard P. Bagozzi, Paul R. Warshaw · Management Science · 1989 · 24.9K citations

Customer Satisfaction, Behavioral Decision Making, Consumer Research +20

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

Viswanath Venkatesh, Fred D. Davis · Management Science · 2000 · 21.6K citations · Full text

Customer Satisfaction, Innovation Adoption, Behavioral Decision Making +21

Use of Ranks in One-Criterion Variance Analysis

William Kruskal, W. Allen Wallis · Journal of the American Statistical Association · 1952 · 11.5K citations

Ranking Algorithm, Statistical Foundation, Learning To Rank +11