A study of Consumer adoption of Digital Wallet special Reference to NCR

Abstract

In today's fast-moving lifestyle people need to adopt more convenient and secure gadgets to make their life more comfortable. To achieve this goal, there is an innovative product called Digital Wallet. The digital wallet refers to an electronic device or service provided to persons enabling them to conduct electronic transactions. The best example of digital wallet is the online shopping. It is also known as e-wallet. Nowadays people prefer online shopping as it is providing them the benefits like it is less time consuming for examples paytm, payUmoney, etc. It is a system that securely stores the payment information or passwords of the consumers. This research has proposed an innovative model of digital wallet through biometric lock and its adoption in NCR consumers by collecting data using questionnaire among 200 NCR respondents. This research will investigate the usefulness of this product in current scenario as well the willingness of peoples to adopt this innovation using questionnaire survey method. Results are summarized using SPSS software and conclusions are drawn which shows most of the respondents are willing to adopt this product if its repair cost and others are reduced. Later recommendations to improve adoption of this product are given.