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Encyclopedia article about the Coca-Cola Company. registered trademark of this multinational soft drink firm represents arguably the most widely recognized consumer product on the face of the earth. From The Pause That Refreshes to The Real Thing, the company's advertising slogans have become as much a part of Americana as has our visual perception of the fat and jolly Santa Claus first drawn by the artist Haddon Sundblom for a Coca-Cola advertisement that appeared in 1931. As the company expanded its business to global markets, particularly after World War II (1941-45), many people in Africa, Asia, Europe, and Latin America have come to associate the taste of this carbonated cola drink with American culture.