Value and Audience Relationships: Tate’s Ticketed Exhibitions 2014–15

Abstract

In this report Mariza Dima sets out the findings of a research project examining the experiential and educational value of Tate's ticketed exhibitions to its audiences.Exhibition planning, the contributions of small and medium-sized enterprises and the museum's data-gathering practices are explored, taking the 2014 exhibitions Late Turner and Malevich as case studies, and recommendations made as to how Tate can collect and use information about its paying audiences in future.