#SELFIES at the 2016 Rio Olympics: Comparing Self-Representations of Male and Female Athletes from the U.S. And China

Abstract

Social media provides athletes an efficient platform on which to build and maintain their online image. Applying the self-representation theory of Goffman (1959), this study explored the gendered differences between the self-portrayals of U.S. and Chinese athletes. Findings suggest that hegemonic gender norms still had a strong hold on Chinese athletes’ self-disclosure, whereas minimal gender differences emerged between male and female U.S. athletes. Results suggested that cultural background had a substantial impact on self-representation for all participants. Although athletes might claim agency when presenting themselves on social media, the practice of self-portrayal should be examined within specific cultural contexts.