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Factors affecting social presence and word-of-mouth in corporate social responsibility communication: Tone of voice, message framing, and online medium type

Social MediaInterpersonal CommunicationSocial PresenceMessage FramingOnline CommunicationInteractive MarketingCommunication StudyManagementBusiness CommunicationSocial InfluenceCorporate Social ResponsibilityCommunicationOnline Medium TypeArtsCorporate Social PerformanceMarketing