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Does “Being There” Matter? The Impact of Web-Based and Virtual World’s Shopping Experiences on Consumer Purchase Attitudes

Online Customer BehaviorBehavioral SciencesConsumer Decision MakingDigital MarketingInteractive MarketingUser AcceptanceManagementUser ExperienceConsumer ResearchConsumer Purchase AttitudesPurchase IntentionConsumer BehaviorUser PerceptionMarketingBuying BehaviorConsumer Attitude