Publication | Open Access

Optimizing the influence of social norms interventions: Applying social identity insights to motivate residential water conservation

Social IdentityResidential Water ConservationSocial EnvironmentEnvironmental BehaviorCommunity EngagementSociologySustainable DevelopmentSocial NormsSocial Norms InterventionsSocial InfluenceApplied Social PsychologyPro-environmental BehaviorSocial Sciences