Nudging with Care: The Risks and Benefits of Social Information

Social Psychology of Intergroup Relations

Henri Tajfel · Annual Review of Psychology · 1982 · 7.8K citations

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Nudge: Improving Decisions About Health, Wealth and Happiness

Richard V. Adkisson · The Social Science Journal · 2008 · 5.7K citations

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Economics and Identity*

George A. Akerlof, Rachel Kranton · The Quarterly Journal of Economics · 2000 · 5.6K citations · Full text

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A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places.

Robert B. Cialdini, Raymond R. Reno, Carl A. Kallgren · Journal of Personality and Social Psychology · 1990 · 5.6K citations

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A study of normative and informational social influences upon individual judgment.

Morton Deutsch, Harold B. Gerard · Journal of Abnormal & Social Psychology · 1955 · 4.7K citations

Social Sciences, Psychology, Social Psychology +9