Persuasion for promoting clean and sustainable environment

Abstract

This research utilizes three of the social influence strategies (social learning, social comparison, and recognition) of the Persuasive System Design (PSD) to design and personalize persuasive system intervention intended to encourage users to adjust their behavior towards waste management and protect their immediate environment. The system takes into consideration, users' privacy while providing them with a personalized persuasive display of their performance report. It offers users opportunities to learn from other users' performances, compares their performance with others, as well as receive recognition for performing a target behavior. This, in turn, motivates users to change/improve their attitude towards waste management and promote a clean environment. More importantly, we show how persuasive systems can be designed to provide a personalized display of individual performances relative to others while preserving users' identities.