Fables of Abundance: A Cultural History of Advertising in America.

Abstract

Journal Article Fables of Abundance: A Cultural History of Advertising in America. By Jackson Lears. (New York: BasicBooks, 1994. xvi, 492 pp. $30.00, ISBN 0-465-09076-1.) Get access Roland Marchand Roland Marchand University of California, Davis, California Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 82, Issue 3, December 1995, Pages 1176–1177, https://doi.org/10.2307/2945134 Published: 01 December 1995