Publication | Open Access
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
452
Citations
109
References
2019
Year
Trust MetricOnline Customer BehaviorBehavioral Decision MakingConsumer StudySource CredibilityManagementConsumer ResearchMarketing CommunicationTrustConsumer AttitudeConsumer BehaviorCommunicationArtsMarketingPersuasion
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