Journal of Marketing · 1978 · 42 citations · 0 references
Social SciencesPsychologySocial PsychologyRisk CommunicationRisk PerceptionSocial PerceptionCross-cultural Risk CommunicationPerceived RiskPerceived VulnerabilityRisk AttitudesRisk BehaviorRisk Perception Under UncertaintyConsumer Risk AttitudesCross-cultural Consumer Risk PerceptionCultural Perception Of RiskPerceived Risk MeasurementWillingness To Accept Risk