Publication | Closed Access
Price Salience and Product Choice
57
Citations
14
References
2021
Year
Digital MarketingConsumer ResearchBusiness AnalyticsMarket DesignBuying BehaviorOnline Customer BehaviorPricing PolicyManagementConsumer BehaviorFees Upfront ReducesConsumer ChoiceEconomicsPrice FormationMarket BehaviorMarketingFinanceElectronic MarketplacePrice SalienceInteractive MarketingBusinessLarge-scale Field Experiment
We analyze a large-scale field experiment on StubHub.com and show that disclosing fees upfront reduces both the quantity and quality of purchases.
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