What explains tourists’ support for snow leopard conservation in the Annapurna Conservation Area, Nepal?

Abstract

Wildlife tourism is increasingly important for the conservation of threatened species such as snow leopards. However, what tourists know or value about snow leopards, and to what extent they support the conservation of this species, has received limited empirical attention. This paper investigates tourist knowledge about snow leopards, beliefs and values toward the species, and support for its conservation in the Annapurna Conservation Area of Nepal. Survey data were collected from 406 foreign tourists between March and May 2014. Although knowledge about snow leopards varied among respondents, there was widespread support for their conservation. Knowledge about snow leopards was best explained by education level and environmental organization membership. Improved knowledge about the species, and a variety of intrinsic conservation values, were found to increase tourist support for snow leopard conservation. These results provide important insights to help tailor tourism initiatives to support the conservation of snow leopards.