Socializing Rejection and Failure in Artistic Occupational Communities

Failure is a normal aspect of work in creative industries; even highly successful artists are subject to rejection by critics, fans, and peers. It is known that organizations such as schools and workplaces are the primary space for job-related socialization, but artistic careers are characterized by nonstandard employment relations and do not generally require formal schooling. Without the bureaucratic structures typically used to socialize novice group members, how do artistic occupational communities socialize aspirants to manage rejection and labor market failure? This article draws from 6 months of participant observation from “Song Club,” a periodic professional workshop for aspiring songwriters where aspirants present a song to publishers in the hopes of having it recorded and released to commercial audiences. During the period of study, 403 songs were presented to publishers, and 327 were rejected. During the workshops, Song Club members are socialized toward normalizing rejection, appropriately interacting with gatekeepers, and developing collaborative relationships with peers. Adopting these norms reduces the likelihood of failure and contextualizes the meaning of rejection in this occupational community.