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Using temporal dominance of emotions at home. Impact of coffee advertisements on consumers’ behavior and methodological perspectives

Temporal DominanceConsumer Decision MakingBehavioral SciencesAdvertisingBehavioral Decision MakingMethodological PerspectivesConsumer ScienceConsumer StudyManagementConsumer ResearchConsumer BehaviorSocial SciencesCoffee AdvertisementsMarketingConsumer AttitudePsychologyEmotion