Mobilizing Youth in the 21st Century: How Digital Media Use Fosters Civic Duty, Information Efficacy, and Political Participation

Abstract

Youth turnout at European Parliamentary elections has been dwindling. This study investigates the impact of news media exposure on electoral participation of first time voters. Relying on a data set that combines content analysis of news stories about the EU (N = 769) and a multiple wave panel survey (N = 994), we analyze the impact of exposure to online and offline coverage of relevant topics on turn out across a period of 6 months. We find that exposure to news in offline media had no significant effect on participation, whereas exposure to relevant news in online media positively affected turnout.