Publication | Closed Access

In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features

Trust MetricInteractive MarketingSustainable Product FeaturesManagementConsumer ResearchBusinessTrustSocial InfluenceTrust ManagementCorporate Social ResponsibilityStakeholder EngagementSocial InnovationReputation SystemArtsMarketingCrowdfunding