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The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior: an empirical investigation

Online Customer BehaviorSocial MediaInformation BehaviorInteractive MarketingInteraction EffectsConsumer ResearchManagementSocial InfluenceRecommendation SystemsInformation CascadesInformation DiffusionCommunicationArtsMarketingBuying BehaviorJournalismInfluence Model