Publication | Open Access
Examining adoption of mobile internet in Saudi Arabia: Extending TAM with perceived enjoyment, innovativeness and trust
420
Citations
115
References
2018
Year
Innovation AdoptionMobile InternetSaudi ArabiaTechnology AdoptionCommunicationMobile MarketingManagementPerceived EnjoymentUser AcceptanceUser ExperienceTrustInnovationMobile CommerceMarketingTechnology Acceptance ModelInteractive MarketingBusinessSocial InnovationTechnology
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