Motivational Factors for User Engagement with mHealth Apps

Abstract

The widespread adoption of smartphones creates an enormous potential to improve healthcare services. Numerous apps, sensors, and devices are developed for health self-management purposes. However, adoption rates remain low and long-term user engagement is a major issue. The goal of this study is to identify major motivational factors that can facilitate prolonged use of mobile health systems. To this end, we conducted 16 interviews with representatives of various cultural backgrounds, disease history, age, and gender. Participants' experiences indicated that existing systems were unable to answer their self-management needs properly. People with a disease history favored learning from data, as well as from others via social media integration. People without chronic disease felt more reserved about social media integration. In conclusion, systems that collect and share personal data should have a clear opt-in or opt-out option to motivate usage. Additionally, researchers and mobile health system developers could achieve long-term adoption by giving clear answers to privacy and trust issues, while offering people strong added value according to their individual needs.