Publication | Closed Access
Understanding the interplay of social commerce affordances and swift guanxi: An empirical study
202
Citations
79
References
2018
Year
CultureEmpirical StudySocial Commerce AffordancesSocial BehaviorInteractive MarketingConsumer StudyManagementUser ExperienceConsumer ResearchSwift GuanxiSocial InfluenceEducationUser PerceptionMarketingBuying BehaviorBehavioral Economics
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