AGILITY FACTORS AND THEIR IMPACT ON PRODUCT DEVELOPMENT PERFORMANCE

Abstract

Agile product development is popular but still not well understood beyond its methodological implications. This paper reports an identification of agility factors enabling teams to make and communicate decisions more quickly in product development. On this basis, a quantitative System Dynamics (SD) model is developed and analyzed to explore the impact of the identified agility factors on the product development performance. The results show that both methodological and team factors do not only influence agility but can also significantly improve the project completion time and product quality.