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A Mass Communication Model of Stimulus Response Relationships: An Experiment in Leaflet Message Diffusion

Melvin L. De Fleur

Sociometry · 1956 · 19 citations · 2 references

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Concepts

Social SciencesCommunicationPsychologyCommunication TheoryMass CommunicationPersuasionCognitive ModelingCommunication ModelsInformation DiffusionMass Communication TheoryMass MediaMedia EffectsInformation Diffusion ModelsMass Media EffectsMessage DiffusionMessage ReceptionStimulus - Response ModelsStimulus DiffusionStimulus-response Theory

References

2

A Procedure for Objective Respondent Selection within the Household

Leslie Kish · Journal of the American Statistical Association · 1949 · 1.2K citations

Social Sciences, Demography, Demographic Methods +11

Some Psychological Lessons From Leaflet Propaganda in World War II

Martin Herz · Public Opinion Quarterly · 1949 · 19 citations

Public Affairs, Psychology, Social Psychology +13