Publication | Open Access
The True Cost: The Bitter Truth behind Fast Fashion
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Citations
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References
2017
Year
True CostEconomicsLong Term SustainabilityEnvironmental CostsFashionBrand StrategyConsumer ResearchBusinessSupply ChainDress And Appearance StudiesManagementSupply Chain ManagementSustainable SourcingSustainable RetailingMarketingModel (Person)
The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not take into consideration what the true cost is. It is imperative that we start to question, challenge and consider the long term sustainability of this model. In this regard, The True Cost can be a turning point for most of the viewers, inviting consumers, producers, and governments to become more sensitive on these issues.