Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) · 2017 · 114 citations · 0 references
AgricultureInformation SystemsMarketingAgricultural CommunicationAgricultural MarketingE-commerce SystemsAgricultural Market ChannelsAgricultural MarketsAgricultural Product PricingAgricultural Supply ChainsE-commerce ManagementE-commerce MarketingAgricultural Commodity MarketingAgricultural Marketing ChainsAgricultural Product MarketingChain Of DistributionE-commerce In Agricultural Markets
Indonesia’s agricultural sector is vital to the economy, yet long distribution chains hinder many community groups from benefiting. The study aims to improve access to Indonesian agricultural products for consumers and farmers. This is achieved by launching an e‑commerce platform that serves as an alternative, communication channel, and distributor, thereby shortening the supply chain. The platform benefits farmers and consumers by expanding marketing channels, boosting demand, lowering prices, and increasing sales and profitability.
The agricultural sector has an important role in supporting the Indonesian economy. But on the other hand, sometimes many community groups do not benefit due to problems that arise because the distribution chain of agricultural products are long enough, especially for farmers and consumers (end users). Of course the situation must be improved, so that the agricultural products of Indonesia can be enjoyed by consumers or farmers with proper. One of its efforts is by establishing an e-commerce based e-commerce system in agriculture. E-commerce based ecommerce system can be used as an alternative for farmers, used as a media campaign, communication and information and can cut the distribution chain of agricultural products marketing. The benefits felt by farmers and consumers directly and indirectly give a positive influence, especially from the broader marketing channels of agricultural products can increase production demand and spur the procurement of production among farmers and also the price offered to consumers will be cheaper so that sales in agricultural products can be more increased and profitable for farmers