Social media engagement strategy: Investigation of marketing and R&D interfaces in manufacturing industry - Concepedia

Concepedia

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Social media engagement strategy: Investigation of marketing and R&D interfaces in manufacturing industry

60

Citations

60

References

2017

Year

Koteshwar Chirumalla, Pejvak Oghazi, Vinit Parida

Industrial Marketing Management

D InterfacesSocial MediaManufacturing IndustryDigital MarketingMedia MarketingInteractive MarketingManagementSocial MarketingMarketing CommunicationSocial Medium MarketingCommunicationArtsMarketingConsumer Engagement

References

	Year	Citations

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