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A cognitive buying decision-making process in B2B e-commerce using Analytic-MLP

MarketingElectronic MarketplaceOnline Customer BehaviorCognitive ScienceBusiness-to-business ResearchBehavioral Decision MakingManagementBusinessConsumer ResearchSocial SciencesPurchasingBusiness AnalyticsDecision ScienceDecision TheoryBuying BehaviorQuantitative Management