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What’s in it for me? Self-serving versus other-oriented framing in messages advocating use of prosocial peer-to-peer services

Interpersonal CommunicationProsocial BehaviorMessage FramingCommunication StudyManagementSocial InfluenceProsocial Peer-to-peer ServicesApplied Social PsychologyCommunication ResearchCommunicationPersuasionSocial Sciences