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Understanding users' switching behavior of mobile instant messaging applications: An empirical study from the perspective of push-pull-mooring framework

Mobile Social NetworkSocial MediaMobile MarketingEmpirical StudyEngineeringTechnology Acceptance ModelMobile InteractionInteractive MarketingSocial ComputingManagementUser ExperienceMobile ComputingCommunicationPush-pull-mooring FrameworkTechnologyMarketingMobile Commerce